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About OTOP Hub Ozamiz

The Department of Trade and Industry (DTI) has launched the One Town, One Product Philippines Hub (OTOP PH Hub) in Ozamiz, December 19 in an effort to provide a venue for micro and small enterprises (MSEs) to showcase their poducts.

DTI established the "One Town, One Product (OTOP) Philippines Hub" where Misamisnons andIn the Launching of the Department of Trade and Industry (DTI) OTOP PH Hub, DTI Assistant Secretary for Regional Operations Demphna Du- Naga commends DTI-10 for establishment of One Town, One Product Philippines Hub in Misamis Occidental, as she also urged MSME's to level up their products and services. (Shaine Mae R. Nagtalon/PIA Misamis Occidental) residents of neighboring areas will have an opportunity to taste the best products of various towns in Misamis Occidental.

Meanwhile, OTOP Philippines is a priority stimulus program for micro, small and medium-scale enterprises (MSME) as government's customized intervention to drive inclusive local economic growth.

The program enables localities and communities to determine, develop, support, and promote products or services that are rooted in its local culture, community resource, creativity, connection, and competitive advantage.

In her welcome message, DTI 10 Director Linda Boniao said OTOP PH Hubs are stores where MSEs can display their products that have been given assistance by DTI.

OTOP PH Hub, as discussed by Boniao, is the demand side of the OTOP program of the government that provides the physical and online channels and market access platform where OTOP products are showcased on a day-to-day basis.

DTI Assistant Secretary for Regional Operations Demphna Du-Naga assured MSMEs of the government’s commitment to helping MSMEs become more competitive in the global market.

“We, in the government, will help you grow your business,” she said.

In her remarks, she, an entrepreneur herself, recounted struggles she went through and the successes her family celebrated in their entrepreneurial journey.

“We failed three times in business but we never gave up. We lost a lot but we also learned a lot,” she said.

Prior to joining DTI and becoming a chief executive in Dimasalang, Masbate, she and her husband were able to grow their  sari-sari (convenience) store with a startup capital of P5,000 into a distributor of big-time consumer brands in their town.

While there is no perfect guide to entrepreneurship, Naga continued to share tips that led their family to their success in business.

“If DTI had outlined the 7Ms framework, which we will advocate and promote, there were seven ways that helped me become big and successful in business,” Naga said.

These, according to her, were prayer, belief in self, (following your) passion, hard work, strategy, building personal relationships and confidence. DTI’s 7Ms include mastery, mentoring, money, machine, market, and (business) models.

Naga also advised the MSMEs to see competition as an opportunity to grow and innovate.


“Instead of picking a fight with your competitors, improve your business. Innovate, introduce new products. Strive to become better entrepreneurs,” she said.

During the program, DTI and the operator signed a Memorandum of Agreement (MOA) for the commitment of the first OTOP Hub in the city.

The OTOP PH Hub is one of the two components of DTI's OTOP Program.

The other is the OTOP Next Gen, which serves as a way for MSMEs to develop their products through various assistance from DTI. 

The OTOP Hub is located at Johann’s Cuisine, Lam-an Restaurant, Ozamiz City. (Shaine Mae R. Nagtalon/PIA Misamis Occidental)